Creating a business Web site that creates value is a high priority for any SME and the one that value adds your offline business and produces a return on investment (ROI) that should not be a wild guess. Because the Internet and e-business is only relatively new there can be many traps for the unwary.
Getting an independent opinion and assessment of your strategic e-business plan is now recognised as necessary before investing in design and development for an online presence.
The Internet and e-business are new unprecedented combinations that could be said to be still in the experimental stages. With SME's in many respects the guinea pigs. New research continues to identify new technologies and opportunities and often Web designers and developers are not up to date with some of the most recent online business methods that can benefit your business. Therefore it is possible you might not find out about such valuable innovations until after you make your investment.
Email BOA to find out how these new methods could value add your business.
Email:boainnovation@superpensions.com

An outcome of the dot.com enthusiasm of the late 1990's and 2000/01 period and the billions of dollars lost, was new research into identifying business Web site return on investment, including identifying the untapped potential of a businesses offline value when adapted online.
To date there seems to have been more of an emphasis on the how, that is the technology, than on the why of getting online. The why requires an organization-centred approach that creates Web sites that support and augment existing offline business processes and thereby adds value to the business that uses it. Part of the reason it is not only overlooked but ignored is because of its potential accuracy. Basically a business Web site cannot extract the maximum untapped value without it.
It is also essential that this kind of research must continue if SME's are to get the full benefits from e-business and it will become more relevant into the future. Business Online Australia is maintaining a commitment to this research. Your BOA membership is important however.
Uniquely Value Add your planned or existing
Web Site... Contact BOA to find out how your Web site can benefit from these unique value adding methods.

Given the combination of technologies like the Internet and the World Wide Web are so relatively new it should come as no surprise that people have a difficult time figuring out the most effective and therefore most valuable business uses of the Web. More than likely therefore many SME's have Web sites or plans for one that are not quite complete because new business methods were not considered.
An audit now would probably identify additional untapped value.