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Business Online Australia represents all businesses and undertakes unique independent and essential research across all areas specifically relevant to doing business online combined with the delivery of value adding e-business solutions.

Are Computers Pulling Their Weight?
"the computer age is everywhere but in the productivity statistics"
Robert Solow, Nobel Laureate Economist 1987

Although many businesses have invested in information technology solutions over decades (IT - computer hardware, data communications, software and services), they have often had reason to question the value of their investment. Some businesses have spent large sums with little benefit, others have spent similar amounts with significant success.

Now the Internet and the World Wide Web as radically new technology have introduced a new twist to this question of value. They can relatively inexpensively measure what was previously too difficult or too expensive to measure.
For many businesses it seems determining the most effective application of these new technologies has often been an expensive hit and miss affair.
The huge number of existing web sites does not necessarily mean businesses have discovered how to effectively use this new technology. This would be unrealistic given the fact that such a new business - relevant technology is still - after 10 years - in its early stages.
More often than not over the past decade it has been the case that businesses that invest in an online presence stumble around for a while until they eventually hit on a high value web site combination by trial and error.
How much has this cost SME's to date? Business Online Australia's ongoing research suggests it has been significant although our research can now be used to benefit SME's in many ways.

Understanding the best use of a technology requires an understanding of both the technology and the business it is to be embedded in. In developing and building an online presence there is often a greater focus on the technologies than on the unique processes of the business the technology is being applied to.

A business centred approach creates web sites that support and value add existing business processes.
There is an important difference between creating a web site and creating a business web site.
To create value a businesses online presence should be more than electronic versions of paper-based catalogues and brochures, which is an inefficient use of the web.
What kind of Web Site have you invested in or plan to invest in? Without applying business-centred methods it could be more expensive than you anticipated.

"What Can't Be Measured Can't Be Managed"?
Some business disillusionment and frustration with dynamic computer and Internet technology is bound to occur given some important issues like the contribution to productivity of earlier ICT investments have not yet been adequately resolved. But new questions about the impact of the Internet need not be left unresolved to the same extent because importantly, Internet technology now has the potential to measure the benefits and therefore the value of IT in ways that were previously unavailable. This is unique and is obviously valuable to any SME with an online presence or planning one. But it also requires ongoing research either by every SME or an independent service like Business Online Australia, if SME's are going to maximise benefits and savings from being online. Obviously it's out of the question for every SME and there would probably be enormous waste though duplication and so on.

As the technologies underlying the Web continue to change the nature of competition can be expected to also change. Businesses will therefore need to remain current and maintain their online presence accordingly. The Web as we now know it is a collection of technologies in a state of constant change and your business will need to adapt the changes as required and if they are sufficiently valuable to your business.
This means using business-centred methods to systematically identify the value of such changes and their return on investment.
By now you might have heard of some of the horror stories. You did your homework, chose a reputable company who you thought would be around to support your online efforts for the long haul- and then what? They disappeared. It's unfortunate, and it happens every day.
But Business Online Australia's ongoing research has identified a unique solution to this problem and it will be available for business members as a valuable resource. And there will be no need to reinvent the wheel, because BOA's extensive knowledge base is being put online for the convenience of SME's.

In fact we are doing what government recently spent over A$150 million on, supposedly for SME's, and failed to achieve. It's this "government initiative" combined with the many failures from the dot.com enthusiasm of the late 90's that has continued to provide proof of the services and solutions SME's require to maximise the benefits from investing in your online presence.

Only an independent service focused on SME's online needs is capable of efficiently identifying and delivering value adding services to SME's.

Your business will always need to maintain a web site that exchanges value not just information, and that generates significant revenues and/or significantly cuts costs as your business grows.

Clearly the priority is to adapt the web to your business not adapt your business to the dynamic web. The former is value adding your business whereas the latter is probably more likely to be an expensive hit and miss investment. How long could you end up stumbling around for and at what cost?

Research by Business Online Australia
Business Online Australia's main solution for SME's also includes continuing to undertake specific research focused on every relevant aspect of online technologies and e-business that is of benefit and value to SME's now and into the future.
Business Online Australia has identified a range of efficient innovations for SME's investing in e-business.
For example one of the areas BOA has been researching for some years includes an advanced business directory that is superior to any existing directories worldwide, including Yellow Pages. This advanced business directory is in the process of being patented and enquiries can be emailed to BOA. (See State of the Art Business Directories...SME's & Consumers...)

Another is in the area of business-centred process modelling, which, despite its fancy - sounding name, can be applied to any business regardless of size and focuses on a specific businesses activities so that they can be cost-effectively implemented online for identifiable return on investment (ROI) values.
No Web Site should be planned and developed without applying the techniques of business-centred analysis.
Without it, developing a high value business web site is probably going to be another hit and miss exercise, which often ends up more expensive than many SME's expect. (Contact BOA for more detail...)

“Every SME is its own gold mine of web strategic ideas?”
Mining for that gold requires an array of online technologies, including e-business planning, strategy, e-marketing and other e-innovations the Internet spins - off on a regular basis. And including the business-centred approach, which has only recently been developed because without the Internet is was impossible to do.
As a result of new Internet developments there is now a clear trend emerging where the highest quality and resourced service-providers are targeting the top 1,000 companies and government. Leaving many individual SME's to sort out their own specific needs.
Business Online Australia is now available as a unique service to SME's with solutions that over time will solve this. And our research shows that every SME across Australia can be cost-effectively and efficiently online and using e-business opportunities to value add your business.
How much has been wasted over the past 10 years and how much could be wasted over the next 10 and into the future?
It should come as no surprise that many SME's have had a difficult time discovering the most effective business uses of the web. This is a curious contradiction because the Internet is also the very same system that can be used to dramatically reduce this problem but only if innovation is not impeded or ignored. (See state-of-the-art business directories as an example.)
Business Online Australia is dedicated to delivering results to SME's.

Foundation Membership in Business Online Australia is now available .
If you are a registered business name or company with an ABN/ACN

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